On the up - Elsambre Organic lipstick

While in recent years organic food has been creating a storm in Britain’s kitchens, Mintel says the signs show it is now time for beauty products to step into the organic limelight.

Studies by leading market research company, Mintel, have shown a substantial increase in the number of organic beauty products coming onto the market this year.

Latest research from the MINTEL Global New Products Database shows that there have been around 200 new organic and all natural beauty products launched in the UK so far this year. This is a huge 170% increase on the 73 products launched during the whole of 2006.

What’s more, they say the UK has seen the largest increase in new organic and all natural beauty product launches of any European country.

“In line with the growing interest in organic food and drink, demand for all natural or organic toiletries is really taking off, as people become increasingly concerned about what they put ‘on’ their bodies, as well as ‘in’ their bodies,” said Nica Lewis, Head Consultant of Cosmetic Research, MINTEL.

Well, girls, it seems we’re in the midst of an organic beauty revolution. We’re changing the world!