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Vanessa Paradis is the new face of Concious

At H&M

This spring sees the actress, singer and international style icon star in the Conscious collection campaign.

Vanessa Paradis is the face of the Conscious collection at H&M this spring, wearing pieces in the campaign that are both on-trend and sustainable. The actress and singer looks stunning in a ruffle-edged yellow sundress, as well as an embellished jacket paired with botanical print trousers.

The full women’s collection will be available in-store and online from late March, alongside Conscious collections for men – blazers, chinos, Ikat print shirts and shorts – plus fun prints for kids and babies.

I like being part of something like the Conscious collection at H&M, says Vanessa. I try my best, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.

Coinciding with the Conscious campaign will be the launch of a garment collecting action in H&M stores. Customers in all markets will be able to bring any unwanted garments from any label to selected stores.

For the Concious Collection visit H&M online.



Suzanne Whelan

Happy and sassy and definitely sustainable.
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