Vanessa Paradis is the new face of Concious
Vanessa Paradis is the face of the Conscious collection at H&M this spring, wearing pieces in the campaign that are both on-trend and sustainable. The actress and singer looks stunning in a ruffle-edged yellow sundress, as well as an embellished jacket paired with botanical print trousers.
The full women’s collection will be available in-store and online from late March, alongside Conscious collections for men – blazers, chinos, Ikat print shirts and shorts – plus fun prints for kids and babies.
I like being part of something like the Conscious collection at H&M, says Vanessa. I try my best, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.
Coinciding with the Conscious campaign will be the launch of a garment collecting action in H&M stores. Customers in all markets will be able to bring any unwanted garments from any label to selected stores.
For the Concious Collection visit H&M online.