Saumarez gives ‘passion for the planet’ a whole new meaning
New lingerie destination launches
Anyone looking for unique, gorgeous but ethical lingerie has had their prayers answered with the launch of saumarez.co.uk.
It’s the ultimate destination for underwear that will keep temperatures rising but your conscience clear.
The site sells an inspiring mix of beautiful, luxurious pants, bras, tassels, nightwear and masks created by hand-picked designers who follow the principles of fair trade, organic growing, respecting the environment and caring for workers, ethics at the heart of Saumarez.
The collections are made from beautiful vintage lace, antique and recycled materials, the purest, softest organic cotton and lavish chiffons and ribbons, dispelling any existing myths that environmentally sound clothing and fashion lacks style, glamour or comfort.
Victoria Groulef, Founder of Saumarez, said, “I’ve combined two lifelong passions, an understanding of sustainability and ethical working with my love of lingerie, and created Saumarez.
“We have taken huge care to ensure all our products, and packaging, are not only beautiful and of outstanding quality but are also of the highest ethical standards”.
She added, “This is site empowers women by allowing them to feel sexy, confident, elegant and sophisticated, but at the same time they remain true to their ideals of living a greener life and making a difference to the bigger picture”.
Saumarez sells a number of unique, limited edition pieces of upcycled lingerie including pasties (nipple tassels) and merkins (a tassel like cover up for other intimate areas) from ‘Holloway-Smith Noir’ as well as exclusive, decadent designs from ‘Knickers in a Box’ you won’t find anywhere else.
The site is also one of a handful of UK retailers to stock the ‘g=9.8’ range of new generation lingerie and loungewear made from 94% recycled white pine tree clippings (all of which are timber grown), making a truly sustainable and biodegradable textile that is as soft as cashmere to the touch.
In the run up to Christmas, Saumarez will be offering a tie for tassels service. Purchase the tassels on the site (£30) and send us your old tie. We’ll transform it into a pair of gorgeous leather backed pasties (fun adornments for your boobs – see image bottom right) trimmed with a vintage ribbon. Alternatively purchase some already made (£35).
See the whole beautiful store at saumarez.co.uk
This article is sponsored by Saumarez and the views contained within are not necessarily those of daisygreenmagazine.co.uk. But we pride ourselves in only partnering with like minded ethical organisations.




I love this site! I’ve just ordered a g=9.8 robe as a gift for my mother! Total eco chic!