BIO-D flip flops

Twenty years…hmmm feels like forever away! 

In reality it’s about the length of time it takes to feel like a proper grown up (ish!) and roughly how long it takes to pay off a mortgage…really grown up stuff!

On the other hand a twenty year old tree is still a baby and people in the US aren’t even old enough to buy a drink in a bar! Yet twenty years is all the time it takes for Simple’s BIO-D soles to completely disappear from a landfill. Regular soles can stick around our landfills for as long as a thousand years. 

Twenty is greater than a thousand. 

So how exactly is this possible? Simple has started using an additive called EcoPure in the EVA and rubber of all the BIO–D collection midsoles and outsoles (and in all of their plastic shoe hangers and shoe bags, too). EcoPure is basically a bunch of little microbes that like to eat EVA and plastic. These microbes eat and eat, and in 20 years, Simple’s BIO-D soles are turned into dirt. This process will only happen in aerobic (think of a compost) or anaerobic (think landfill) conditions… so don’t worry, they won’t biodegrade on your feet! 

Simple’s BIO-D collection for Spring 2010 features three new sneakers for men and women, as well as two new flip flop styles.

Win a pair from the new range here. Find out more at www.simpleshoes.com