Ivory Boucle dress £225

Talented ethical designer Kate Tailyour has launched her new online boutique and website katetailyour.co.uk.

Now, you can shop the Autumn Winter 2009 collection and read the story behind each garment; where it was made and all the reasons that make the collection extra special.

The new website strives for transparency, telling the ‘ethical’ story behind each garment. Kate’s clothes are designed to love and last, countering today’s disposable fashion.

As the fashion industry moves toward becoming more ethical, Kate’s unique designs and creative flare are proof that ethical fashion need not be boring, but fun and wearable.

A fair trade black cotton top with statement ruched waistband and the ruffle neckdetail in crinkle chiffon is a must have for any fashionista, ethical or not.

The collection continues to be produced entirely in the UK, maintaining a low carbon footprint and incorporates fair-trade cottons and organic silks from India and Nepal.

The range includes contemporary separates, with quirky and individual details. Sporty zip details allow you to alter your sleeve widths, and tie fronts let you finish your outfit with a boyish knot or a dressed up bow. This autumn winter’s collection gives you plenty of Kate’s signature wearable separates.

The Award winning designer Kate Tailyour has already gained her recognition with the British Fashion Council as the finalist for UK Young Fashion Entrepreneur Award and winner of the Enterprising Business Awards for small business owners 2009.