Emma Watson

PeopleTree.co.uk, the sustainable and Fair Trade fashion brand today announced the international stockists for the collaboration with actress Emma Watson.

Revealed back in September ‘People Tree, Love Emma’ is a casual lifestyle collection targeting the 16-24 age group. Acting as creative advisor to People Tree’s design team Emma Watson hopes to bring more global awareness of Fair Trade, organic and sustainable fashion to a younger generation.

The entire collection consisting of women’s wear, men’s wear and accessories will be available via the People Tree website with a special dedicated catalogue from late February 2010.

In addition, People Tree is delighted to announce the following exclusive stockists;

• ASOS.com
• John Lewis – six select UK stores and online
• Arnotts, Dublin, Republic of Ireland
• Takashimaya, Tokyo, Japan

“I am delighted that such large and influential retailers have chosen to support this collection and help People Tree and Emma Watson show younger people just how desirable, wearable and affordable Fair Trade fashion can be.“ Safia Minney, CEO of People Tree.

Pre-orders of a dedicated ‘People Tree, Love Emma’ catalogue will begin in January 2010. The best place to hear all the news on the collaboration is by signing up to the free newsletter at www.peopletreeyouth.com