Island designs come to Soho
Faroe Island designers to showcase in London
Nov 10th, 2009
When you think of where to find cutting edge fashion, New York, London and Paris may come to mind. But perhaps not a small group of islands in the middle of the North Atlantic.
Midway between Iceland and Norway, the Faroe Islands have a coastline of over 680 miles and a population of around 45,000. And some great designers.
On the 19 and 20 November, Faroese design will take centre stage at the Digitaria Boutique in Soho. The showcase will introduce seven handpicked designers to the UK, each with a unique vision and citing their life on the Islands as a major influence on their work. But the collections have so much more to offer than this small group of islands would suggest. Each label has a unique take on contemporary womenswear.
Guðrun and Guðrun produce exquisite knitwear produced solely from Faroese wool and made by Faroese and Jordanian women. The wool is from the sheep that live on the islands who graze on unfertilized grass. Their new collection of accessories is produced from fish skin leather, a by-product of the fishing industry.
Sirri produce a range of up to date designs using traditional methods and made from material sourced on the Faroe Islands. As the wool is not dyed the range is available in the natural five colours of Faroese wool.
Both of these labels have produced ranges that work with the environment in which they are created in and have helped ensure that traditional methods of clothing production, developed over a thousand years, will continue.
The good news is that these beautiful clothes will be for the first time available in the UK, as Digitaria will be stocking selected pieces from the Autumn/Winter 09 collections.
Digitaria is at 60 Berwick Street, Soho, London W1F 8SU. For more go to www.sirri.fo and gudrungudrun.com

