Brits across the nation join Age UK
To warm up Britain
Britain needs warming up right now, so communities across the nation are getting behind charity Age UK to raise temperatures and money for older people in need.
People in communities, schools and businesses will be knitting, walking and dressing-up on Friday 8 February and asking loved ones for sponsorship, all to help Age UK tackle the needless suffering faced by older people in winter.
Every winter as many as 25,000 older people die needlessly because of the cold – that’s around 200 preventable deaths a day[i]. Age UK’s annual fundraiser ‘Bobble Day’ raises funds to help make winter warmer by keeping older people warm and safe at home, giving out hot nutritious meals and offering free information and advice.
This life-changing support has never been more important as the freezing temperatures continue up and down the country.
There are loads of ways to take part in Age UK’s Bobble Day.
All people need to do is something warming! From digging out long-forgotten woolly jumpers and wearing them to work, to holding a tea morning or wrapping up for a bracing winter walk – people simply need to get involved, make a donation and ask others to support them too.
And of course there are fluffy bobbles available for a suggested donation of £1 from Age UK’s 440+ high street shops and selected local Age UKs to brighten up everyone’s outfit on the day.
Paul Farthing, Fundraising Director at Age UK, said:
February is often one of the coldest months of the year and many older people will be suffering because of the on-going sub-zero temperatures. Bobble Day is a great way for people to come together, create some community spirit and have some fun!
It’s really simple and funds raised will make a very real difference to the lives of older people who are suffering in our increasingly cold winters. Our Spread the Warmth campaign really does need you.
This year’s Bobble Day is supported by fitness expert and Age UK Ambassador Diana Moran. She said:
It’s really important at this time of year, more than any other, that older people stay safe and warm. I’m supporting Age UK’s Bobble Day and calling on people across the country to get involved and have some fun! Wear your bobble, warm up Britain and support older people in your local community.
Money raised from Bobble Day 2013 will go towards Age UK’s Spread the Warmth campaign. Age UK and its local and national partners are working to keep older people warm and well.
Age UK is providing social activities and contact for older people, as well as tips on combating the cold at home and outdoors. The Charity is keeping people warm and safe at home, giving out hot nutritious meals and offering information and advice 365 days a year.
Age UK is also calling on the Government to boost the energy efficiency of older people’s homes. Act now to Spread the Warmth and help hundreds of thousands of older people.
To find out more about Age UK’s Bobble Day and the many fun ways people can get involved, visit ageuk.org.uk/bobbleday or call 020 3033 1725 for a fundraising pack.
People can share details and pictures of their warming antics on Facebook or on twitter, using #BobbleDay.
[i] Winter Omnibus Survey by TNS Omnibus was compiled on behalf of Age UK and ran from 24-30 October 2012 to a contact sample of c.1034 adults aged 65+ across the UK. The data is weighted to be representative of the UK population. Estimated numbers of people: grossed figures, using mid-2010 Population Estimates for the UK, Office for National Statistics, June 2011.