Cool fruit

The Fairtrade Foundation has teamed up with ethical marketing agency Feel, to create a humorous rap animation in a bid to engage a young audience.

The animation, Rap Bananas, will be featured across a range of social websites and is being launched to encourage young people to take part in the Go Bananas for Fairtrade action.

The track used in the animation is Matt Helders’ remix of the Roots Manuva classic Again and Again and has been donated by the artists who are known for their support for trade justice.

The Rap Bananas rap about their struggle to become accepted against a background of cool cars, moody alleyways and bling. Roots Manuva said:

I hope this use of my track helps send a message to everyone that by supporting Fairtrade you can get people a fairer deal. Let’s start the revolution by eating Fairtrade bananas.

Go Bananas for Fairtrade involves people pledging to eat a Fairtrade banana between noon on Friday 6 and noon on Saturday 7 March to set a world record. Over 90,000 people are already signed up and thousands of events are expected to take place across the UK.

Go Bananas for Fairtrade