Hawksbill turtle by Alex Mustard

The result is a remarkable 2010 calendar that combines stunning images and arresting commentary that Bite-Back hopes will help motivate a sea-change in attitude for the marine world.

The unique collaboration features breathtaking images of sharks, turtles, rays, eels and whales from 12 internationally acclaimed and award-winning photographers such as David Doubilet, Amos Nachoum, Doug Perrine, Jeff Rotman, Brian Skerry and Michael Aw.

Enthused by Bite-Back’s ongoing campaigns to combat over-fishing, coral degradation and marine pollution, the photographers chose favourite images from different corners of the globe including the coastal waters of Hawaii, Tonga, Bahamas, Guadalupe, West Papau, South Africa and Borneo.

Calendar contributor and underwater cameraman for BBC’s Life series, Roger Munns. He said: “The oceans are a magical place full of beauty and surprises, but now they are under serious threat as human populations continue to grow and destroy the marine environment in pursuit of its many resources.”

Since its launch Bite-Back has motivated supermarkets including ASDA, Sainsbury’s, Somerfield, Tesco and Waitrose to drop certain threatened species such as shark, swordfish, marlin, monkfish and orange roughy. Its campaigns have also seen Holland & Barratt stop selling shark cartilage capsules and the world’s only Michelin-starred Chinese restaurant, Hakkasan, stop selling shark fin soup.

Bite-Back’s 2010 calendar can be ordered online for just £7.99 (+ p&p) from www.bite-back.com

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