Waterwise spearheads nationwide campaign
New research on water conservation reveals gender specific showering habits
Sep 15th, 2009
Kriss Akabusi
New research has busted an age old myth.
Despite the common perception that women spend ages in the shower, on average women spend just 39 seconds longer in the shower than men.
The vast majority of women (71%) take showers of 10 minutes or less; and a quarter of women (26%) manage to take showers of five minutes or less. This is only slightly below the number of men who do so (75% and 30% respectively).
The figures are unveiled today by Shower power, a campaign being spearheaded by Kriss Akabusi, multi-medal-winnning former British Olympic and World champion runner, on behalf of 12 UK water companies, which is aiming to encourage people to check the time they spend in the shower.
